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|EVISIONARTS PRESS PAGES - WHERE WE'VE BEEN SEEN
Order By Phone? CALL CAFEPRESS TOLL FREE 1-877-809-1659
are featured in the 2005 Cafepress Holiday Gift Guides
is proud to announce that two of our evisionArtists
are featured in the 2005 Cafepress Holiday Gift Guides.
Artist Maryo's popular "Deelybopper Pugs"
design is proudly worn by a rescued pitbull mix in the
"Gifts for Pets" guide. Artist Allison Leete's
best selling Westie Angel ornament is lighting up the
general Holiday Gift Guide. These beautifully produced
gift guides, full of fun holiday products, can be downloaded
Tiles by Maryo and Allison Leete are featured in an
article in Pug Talk Magazine
tiles were featured in the Lucidities column, a regular
feature written by Lori Mohr, about life with Lucy,
her beloved pug.
Art into E-Commerce: How Artists are succeeding in the
artist Mary Ogle trudged from publisher to licensor
to gallery, meeting with rejection after rejection.
She was told repeatedly that her work simply wouldn't
sell. Then she seized control of her own marketing by
creating an e-commerce web site, and sales soared.
California (PRWEB) May 17, 2005 - The World Wide Web
is dramatically changing the marketplace, and consequently
the way artists reach their audience. Digital artist
Mary Ogle uses Cafepress, an e-commerce services provider,
to transform her artwork into t-shirts, mugs and other
popular clothing and gift items, and then sells them
and her two partners, Miki Klocke and Allison Leete,
use their e-commerce enabled web site, evisionArts.com,
to connect with interested buyers from all over the
world. "We've received orders from as far away
as Japan and Cyprus, to as close as next door,"
says Ogle, "When your store is online, there really
isn't that much of a difference."
artists of evisionArts.com use Print on Demand technology
to remake their designs into wearable, functional art.
"With Print on Demand, there is no guessing about
how many of each design you will need," Ogle explains,
"the item is not printed until an order is placed."
"Since we don't have to worry about being left
with a lot of unsold items," Ogle continues, "we
are able to cater to niche markets - like pug lovers
and classical music enthusiasts - topics we ourselves
are interested in."
in the more traditional medium of oil painting, Ogle
was at first unsure about translating her artwork into
more functional art. "But then I realized I was
being silly," she says, "Hanging something
on a wall doesn't make it art. What is important is
getting your work out there and sharing it with the
world. When people use and wear your artwork in their
daily lives, you've created a special connection with
them, and that is what I believe art is all about."
additional information on the artist as e-commerce entrepreneur,
or evisionArts, contact Mary Ogle or visit www.evisionarts.com.
is an online store featuring the artwork of Mary Ogle,
Miki Klocke and Allison Leete on t-shirts, sweatshirts,
mugs, art tiles and other functional and decorative
items. Launched in 2001, evisionArts.com transforms
digital painting, pastels, oil painting and photography
into wearable, useable art for daily living.
4, 2005; Page A1
Accident or Design, Selling T-Shirts Is Big Business
on Web Internet Surfers Buy Souvenirs Of Their Virtual
Journeys; 'Right to Bear Arms'
Staff Reporter of THE
WALL STREET JOURNAL
Mowry thought he knew just how to turn his family entertainment
newsletter into a successful online business. Two years
ago, he designed an attractive site and loaded it up
with features to entice readers and advertisers: electronic
crossword puzzles, a history quiz and cartoons. Almost
as an afterthought, he designed a T-shirt with his company's
logo, a circus ringmaster holding a megaphone.
the online and print newsletters have flopped. But the
shirts are pulling in up to $3,000 per month, as Mr.
Mowry joins the growing ranks of entrepreneurs profiting
from an improbable but lucrative Web business model:
over the Web, bloggers, artists and entrepreneurs are
unexpectedly finding that T-shirts are more reliable
moneymakers than the original ideas that brought them
to the Internet.
a site offering jokes and pictures from college campuses
nationwide, sells T-shirts that say "My other shirt
has its collar up," "What Would Ashton Do,"
and dozens of others. Its parent company, Connected
Ventures LLC, says it takes in roughly $200,000 in monthly
revenue from the shirts, about half of its total income.
"A year from now things could be very different,
but for now, T-shirts are a great way to monetize the
Internet," says Josh Abramson, one of the site's
turns out the T-shirt is a perfect fit for online commerce.
It captures the Web's renegade allure and allows surfers
to show off their virtual journeys. Easy to make and
deliver, T-shirts often cost $15 or less online.
than 1,500 Web sites now sell T-shirts, says Rodney
Blackwell, a Sacramento, Calif., entrepreneur who runs
several Web sites. Mr. Blackwell, who began cataloguing
the number of sites offering T-shirts in early 2004
for one of his Web properties, tracked just 500 such
sites last year before the market exploded.
many people wanted their T-shirt sites listed on my
page that I had to turn people away and institute a
listing fee of $19.95," says Mr. Blackwell. He
says he now adds 60 sites every month to his list, which
is displayed on T-shirtcountdown.com, where visitors
can vote for the most popular shirt.
one of Mr. Blackwell's own creations -- a T-shirt declaring
"Can't sleep, clowns will eat me..." -- ranked
No. 5 on that list. The shirt is available on Mr. Blackwell's
ihateclowns.com, an elaborate site whose name accurately
describes its philosophy. The nine-year-old site covers
its expenses by selling up to 90 T-shirts per month
for $15 per shirt, Mr. Blackwell says.
Wooden of Brooklyn, N.Y., runs a parody of the official
White House site on whitehouse.org, and pays for it
by selling anti-Bush T-shirts with messages like "Proud
Blue Stater." He says he covers all the costs of
running the site by selling tees and lives off the rest
of the earnings, which total several thousand dollars
per month. "It's not a bad living," says Mr.
Wooden, who declined to provide specific revenue figures.
not hard to make money on T-shirts. Mr. Mowry, the accidental
T-shirt merchant, often gets his shirts from CafePress.com,
a San Leandro, Calif., company that prints designs on
shirts and other products and even ships them directly
to a Web site's customers.
charges a vendor like Mr. Mowry a base price of $8.99
for a T-shirt with a customized logo printed on it.
Mr. Mowry then charges $19 or more for the finished
product. That leaves him $10 per shirt in pretax income.
Using a local apparel printer, which charges him only
$5 for a basic T-shirt with printing, Mr. Mowry's profit
margins can be as high as $14 a shirt.
Mowry's best-selling T-shirts today include one with
the message "Shiny Objects Distract Me," written
in colorful fonts on the front. Another is rubber-stamped
with the words "Does Not Play Well With Others."
Mr. Mowry has since sold off his newsletter and last
year he launched a site that sells T-shirts, dubbed
Ogle, an Ojai, Calif., oil painter, created a site (evisionarts.com)
in 2001 to sell her art prints at $150 each. But she
sold no more than two prints a month. Two years later,
she added a line of T-shirts and various tchotchkes
featuring blue bears, pink cranes, mother hens and other
images from her artworks. Sales took off and today she
says she sells several hundred tees per month, taking
in up to $800 in revenue.
Bayne, 25 years old, an entertainment producer in New
York, began buying T-shirts on the Internet last year,
after coming across the CollegeHumor site that sold
tees with clever puns and cartoons. In the past six
months, Mr. Bayne says, he has bought six shirts online,
for $18 apiece, and plans to buy more to add to his
collection of 100.
his favorites: A shirt featuring a lead character of
the movie "Napoleon Dynamite" that he says
he could only find on the Web. Another shirt shows a
picture of Che Guevara and says: "I have no idea
who this is."
a guilty pleasure," Mr. Bayne says. "There's
a point where my girlfriend will tell me I'll have to
grow up, but until then, one definitely can't have too
many funny T-shirts."
asks visitors of its site for T-shirt ideas and receives
an average of two suggestions a day. "The majority
of them are awful," says Mr. Abramson, adding that
many of the submissions are far too crass.
generate T-shirts with smarter messages, Mr. Abramson
and three business partners look for puns and draw inspiration
from television shows. Recent results include one that
declares "Your Retarded" and another with
a picture of a man with bear's arms and the message
"Right to Bear Arms."
to Pui-Wing Tam at [email protected]
Apr. 28, 2005
site turns T-shirts into profit
by Ellen Lee
LEANDRO - It's a place where animal lovers can help
"Save Toby," the cute bunny rabbit destined
to become dinner unless its owner raises $50,000 in
donations and merchandise sales. Admirers of Pope Benedict
XVI can show their devotion by buying fan club T-shirts
and mugs. And political junkies can wear their support
on their sleeves, from "Hillary 2008" baby
tees to "Condi Rice 2008" sweatshirts.
is a San Leandro company that has turned the ordinary
business of making a few bucks off T-shirts and other
tchotchkes into a profitable dot-com operation.
company, founded by college buddies Fred Durham and
Maheesh Jain, lets anyone from professional photographers
to elementary school kids turn their latest creations
into a product that can be sold online.
had ideas, but they didn't know how to turn them into
reality," said Jain, vice president of sales and
marketing. "They didn't want to take the risk."
sought to make it easier. Once customers upload an image,
they can either make a product for themselves or open
an online store to sell their items. CafePress.com manages
the store, acting as the customer service liaison, the
credit card company, the shipper and the manufacturer.
Buyers can also shop online through CafePress.com's
marketplace, which includes some 8 million products
and is growing at a pace of about 1 million new products
Ogle, an artist in Ojai, opened her online store, evisionArts,
in August 2001 after hearing about it through other
artists. Her site includes more than 200 designs featuring
cats, pugs and other animals, all created on the computer
since she lost sight in one eye several years ago.
a great service for the independent artist because it's
a whole new way of keeping control of your art work,
but getting it out there in the market place,"
she said. "Publishers and licensers get so much
money, and the artist gets little. ... That's how I
did it for a while, (but) it's not worth it to me."
offers about 70 items such as mugs, clocks, mousepads,
even T-shirts for dogs, all of which can be emblazoned
with a design. It sets a base price for each product
-- a hooded sweatshirt for $24.99, a throw pillow for
$15.99, a magnet for $1.25 -- and then the seller determines
the actual sale price and pockets the difference. CafePress.com
cuts the sellers a check once a month.
said she marks up her products by about $6 to $10 after
finding that higher prices in fact sell better. Her
store has grown so much that it now amounts to nearly
half of her income.
first I was happy if I sold three items in a month,"
she said. "Now I probably sell anywhere from 100
items in a month to thousands of items (during) Christmas
the animation studio that last year created the popular
election parody, "This Land," opened its online
store a week or so after "This Land" took
off. Its store now includes items highlighting characters
from five of its animation productions.
best thing is it's a business we wouldn't have had,"
said co-founder Gregg Spiridellis. "Once the store
was up and running, it required little effort on our
a political science major, and Jain, an economics major,
met as undergraduates at Northwestern. After they graduated,
their first business involved a telephone match-making
service for radio stations that hooked up listeners.
Their first client was a Top 40 radio station in Seattle,
and others soon followed. A year later, in 1996, the
duo sold the company for $1 million.
the late-1990s, the serial entrepreneurs tried on a
number of businesses, including designing software to
allow small businesses sell their products online, helping
businesses re-order and print business cards, brochures
and other products, and creating an electronic catalog
for pharmaceutical companies.
learned there made their way into CafePress.com, founded
in 1999 in Durham's home. It started out targeting independent
rock bands -- both Jain and Durham happen to be fans
-- to let them create T-shirts, mugs and mousepads with
the band logo. It has since expanded to include artists,
bloggers, musicians such as Phil Collins, StarTrek.com
and the comic strip Dilbert. It has also added a book-publishing
and CD-making service.
company, which has been profitable for more than three
years, has received funding from such firms as Technology
Perspectives Partners, PacRim Venture Partners, and
most recently, Sequoia Capital. It declined to state
its revenues but said they have doubled each year.
Monego of Technology Perspectives Partners heard about
CafePress.com in 2001, finding it a standout among the
dot-com rubble. "We were just beginning to count
the dead in piles," he said. "(CafePress.com)
was satisfying a real market need, rather than trying
to create one."
expects that need to grow, despite competition from
all fronts, such as Wal-Mart, which allows you to personalize
items, and online companies such as Zazzle.com.
is unlimited potential in this business," Jain
said. "There is unlimited creativity in the world.
As tools get better (such as digital photography and
digital arts software), Cafe Press lets you manifest
Lee covers technology and telecommunications. She can
be reached at 925-952-2614 or [email protected]
as Canvas, Stylus as Brush
1, 2003 - Ojai
Valley News - Ojai, California
art is art," says computer artist Mary Ogle, known
as Maryo. "It's just another form of painting -
another form of printmaking. The computer is one more
creative tool for the artist to use." Trained in
oil, Ogle has made the transition in the last five years
to working for the most part directly on the computer.
Her lively and colorful imagery is composed and finished
on the computer and sold as limited edition prints.
Florida native, Ogle grew up in Jacksonville. "I
always wanted to be an artist," she says. "My
mother always said I was was born with a pencil in my
hand. I say that must have been painful for her."
Ogle studied at the Rhode Island School of Design and
then came west to go to the Art Center in Los Angeles.
She moved to Ojai about three years ago because Los
Angeles was "so much effort," and has grown
to love Ojai's natural beauty.
she lost her eyesight in one eye, the computer became
her first choice as a medium. "I've learned to
compensate, and still paint in oils, but working digitally
is easier because I can zoom in for a closer look at
what I'm doing." She is largely self-taught on
the computer and until recently drew with a mouse in
a program called CorelDraw then moved the picture to
Photoshop to paint it. "I now have a graphics tablet
which you draw on with a stylus (a kind of pen). Each
pen stroke you make on the tablet is transferred to
the screen. It's a much more natural way of drawing
than using a mouse."
says Ogle, there is no shortcut for traditional training.
"It really helped me to be a traditional artist
first and I still go to life drawing classes. My drawing
gives my work a kind of structure that it wouldn't otherwise
have and I think that line is really important. She
counts among her influences Gustav Klimpt, Egon Schiele
and turn-of-the-century children's book illustrator
Homer Pyle, "for their incredible use of line."
While still studying at the Art Center and before she
ever came to Ojai, she saw an exhibit of Ojai photographer
Horace Bristol's depression-era work when he had been
all but forgotten and loved his sensitivity to his subject
well as the figure, Ogle is drawn to landscapes and
still lifes. Of her imagery, she says, "Water and
reflections seem to resonate with me and often appear
in my paintings. I don't necessarily consciously think
about it when I'm painting - they often appear all on
sometimes refers to photos and sometimes uses drawings
- especially for the figure. Her subjects are always
familiar and very personal.
she's been inspired by her friend Tracey Ryder, the
publisher of Edible Ojai to create a series of food-related
images. She pulls many images up out of her past. of
her cool-looking painting of an iced tea glass and pitcher
with lemon slices, she says, "I come from Florida,
and to me, iced tea is a comfort food. Nothing else
can quench your thirst in the hot humid atmosphere of
the South like an ice cold glass of tea can."